Privacy Policy

Last updated: 29 August 2026

Silly Squirrel (“we”, “us” or “our”) operates this website and online store. We are committed to protecting your personal information and being clear about how we collect and use it.

Silly Squirrel is powered by Shopify, which provides the ecommerce platform that enables us to operate our online store.

This Privacy Policy explains what personal information we collect, why we use it, who we may share it with, how long we keep it and the rights you have in relation to your personal information.

For the purposes of UK data protection law, Silly Squirrel is the data controller for the personal information we process for our own purposes.

Personal information we collect

The personal information we collect depends on how you interact with our website and store.

We may collect:

• Contact information, such as your name, email address, telephone number, billing address and delivery address.
• Order and transaction information, such as products ordered, order history, payments, returns, cancellations and refunds.
• Payment information. Payments are processed through our payment providers. We do not directly store your complete payment card details.
• Communications, including information you provide when contacting us about an order, return, product or other enquiry.
• Marketing preferences, including whether you have chosen to receive marketing communications from us.
• Technical and usage information, such as your IP address, browser, device information and information about how you use our website.
• Cookie and similar technology information, where applicable.

We do not intentionally collect more personal information than we reasonably need to operate our store and provide our services.

How we collect your information

We may collect personal information:

• directly from you when you place an order, contact us, sign up to receive emails or otherwise provide information to us;
• automatically when you visit or interact with our website, including through cookies and similar technologies;
• from Shopify and other service providers that help us operate our website and fulfil orders; and
• from third parties where necessary and permitted by law.

How and why we use your personal information

We only use personal information where we have a lawful basis for doing so.

Fulfilling your order and providing our services

We use information such as your name, contact details, delivery address and order information to:

• process and fulfil your order;
• take and confirm payment;
• provide order and preorder updates;
• arrange delivery;
• deal with cancellations, returns and refunds;
• respond to questions about your order; and
• provide customer support.

Our lawful basis for this processing is generally performance of a contract, or taking steps at your request before entering into a contract.

Meeting our legal obligations

We may process and retain information where necessary to comply with legal obligations, including tax, accounting, consumer protection and other applicable legal requirements.

Our lawful basis for this processing is compliance with a legal obligation.

Operating, protecting and improving our business

We may use information to:

• maintain the security of our website and store;
• prevent and detect fraud or misuse;
• troubleshoot technical problems;
• understand how customers use our store;
• improve our website, products and customer experience; and
• establish, exercise or defend legal claims.

Where appropriate, our lawful basis is our legitimate interests in operating, protecting and improving Silly Squirrel, provided those interests do not override your rights and interests.

Where we rely on legitimate interests, we consider whether the processing is necessary and proportionate and whether your rights and interests outweigh our interests.

Marketing

If you choose to join our mailing list, we may use your email address to send you Silly Squirrel news, product launches, preorder information, offers and other marketing communications.

Where required, we rely on your consent to send this marketing. You can withdraw your consent at any time by using the unsubscribe link in our emails or contacting us at hello@sillysquirrel.co.uk

Withdrawing your consent to marketing will not stop us sending necessary service communications about orders you have placed.

Where another lawful basis is permitted for a particular form of marketing, we will only use it in accordance with applicable law.

Preorders

Some Silly Squirrel products are sold by preorder.

If you place a preorder, we use your personal information in the same way as for other purchases, including processing your order, communicating important production or delivery information and fulfilling your order when your product is ready.

Operational emails relating to your preorder are service communications and may still be sent even if you have opted out of marketing emails.

Cookies and similar technologies

Our website may use cookies and similar technologies to operate the store, remember preferences, understand website usage and, where applicable, support analytics and advertising.

Some cookies are necessary for our website to function. Where consent is required for non-essential cookies, we will ask for your permission through our cookie/privacy controls.

You can manage applicable privacy and cookie choices through the controls available on our website.

How we share personal information

We do not sell your personal information ourselves.

We may share personal information where reasonably necessary with organisations that help us operate Silly Squirrel, including:

• Shopify, which hosts and powers our online store;
• payment providers that process customer payments;
• delivery and postal providers, such as Royal Mail, where necessary to deliver orders;
• technology, website, email, analytics and other service providers that support our business;
• professional advisers where necessary, such as accountants or legal advisers; and
• regulators, law enforcement agencies, courts or other authorities where disclosure is required or permitted by law.

We only share the information reasonably necessary for the relevant purpose.

Shopify

Our online store is hosted by Shopify.

Shopify collects and processes personal information relating to your access to and use of our store in order to provide its services to us and to you.

Information submitted through our store may therefore be transmitted to Shopify and other service providers, including organisations located outside the United Kingdom.

Where Shopify Network Intelligence or other Shopify Enhanced Services are enabled, Shopify may also process information about your interactions with our store alongside information from interactions with Shopify and other merchants. These services may be used to provide more personalised experiences, understand how customers interact with stores and advertising, improve services, prevent fraud and, where applicable, provide more relevant advertising.

You can learn more about how Shopify processes consumer information in the Shopify Consumer Privacy Policy and, where available, exercise privacy choices through Shopify's Privacy Portal.

International transfers

Some of the service providers we use, including Shopify and providers used by Shopify, may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we and our service providers will use appropriate safeguards where required by applicable data protection law. These may include transferring information to countries recognised as providing an adequate level of protection or using approved contractual safeguards.

How long we keep your information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to fulfil orders, provide customer service, meet legal and accounting obligations, resolve disputes and establish or defend legal claims.

The exact retention period depends on the type of information and why we hold it.

For example:

• information relating to orders and financial transactions may be retained for the period necessary to meet applicable tax, accounting and legal record-keeping requirements;
• customer service correspondence may be retained for as long as reasonably necessary to deal with the enquiry and any related issues;
• marketing information will generally be retained while you remain subscribed or until it is no longer reasonably required, subject to any limited information we may need to retain to record an unsubscribe request; and
• technical and website information is retained according to the purpose for which it was collected and the retention practices of the relevant service provider.

When personal information is no longer required, we will delete it, anonymise it or otherwise securely dispose of it where reasonably practicable.

Children's privacy

Silly Squirrel products include clothing designed for children and young people. However, our online store and purchasing services are intended for adults.

We do not knowingly seek to collect personal information directly from children through our online store.

If you are a parent or guardian and believe that a child has provided personal information to us, please contact us at hello@sillysquirrel.co.uk so that we can investigate and, where appropriate, delete the information.

Your data protection rights

Under UK data protection law, you may have rights in relation to your personal information, depending on the circumstances. These can include the right to:

• request access to personal information we hold about you;
• ask us to correct inaccurate or incomplete personal information;
• ask us to delete your personal information in certain circumstances;
• ask us to restrict how we process your information in certain circumstances;
• object to certain processing, including certain processing based on legitimate interests;
• receive certain personal information in a portable format where applicable; and
• withdraw your consent at any time where we rely on consent.

These rights are not absolute and may not apply in every circumstance.

To exercise a data protection right, please contact us at hello@sillysquirrel.co.uk

We may need to ask for information to confirm your identity before responding to a request.

You also have the right to unsubscribe from marketing emails at any time by using the unsubscribe link contained in the email.

Security

We take reasonable steps to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no online system or method of electronic transmission can be guaranteed to be completely secure.

Please do not send sensitive or confidential information to us through insecure communication channels unless necessary.

Third-party websites

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices of third-party websites. If you follow a link to another website, we recommend reviewing its privacy information before providing personal information.

Complaints

If you have a concern about how we use your personal information, please contact us first at hello@sillysquirrel.co.uk so that we have an opportunity to investigate and resolve the issue.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Information about making a complaint and the ICO's current contact details are available on the ICO website.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, service providers, legal requirements or privacy practices.

When we make changes, we will update the “Last updated” date at the top of this policy and provide any additional notice required by law.

Contact us

If you have questions about this Privacy Policy, how we use your personal information, or you would like to exercise a data protection right, please contact:

Silly Squirrel

Email: hello@sillysquirrel.co.uk

58 Herbert Street
Plymouth
PL2 1RX
United Kingdom

For the purposes of applicable UK data protection law, Silly Squirrel is the data controller for the personal information we process for our own purposes.